References
Furr, N., & Shipilov, A. (2019). Digital doesn’t have to be disruptive. Harvard Business Review, 97(4), 94-103.
Govindarajan, V., & Immelt, J. R. (2019). The Only Way Manufacturers Can Survive. MIT Sloan Management Review, 60(3), 24-33.
Category: another service & digital orientation playbook
References
Ross, J. W., Beath, C. M., & Mocker, M. (2019). Creating digital offerings customers will buy. MIT Sloan Management Review, 61(1), 64-69.
References
Grove, H., Sellers, K., Ettenson, R., & Knowles, J. (2018). Selling solutions isn’t enough. MIT Sloan Management Review, 60(1), 55-9.