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@Smart Services Summit 2021, Zurich – Research Paper & Book out now!

Our research paper 📝 Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?📝 (a collaboration with Paul Ammann, Berner Fachhochschule BFH) is out now!

👉 https://link.springer.com/chapter/10.1007/978-3-030-97042-0_12

The book “Smart Services Summit – Smart Services Supporting the New Normal” provides state-of-the-art descriptions of smart service innovations in the industry, supported by novel scientific approaches. It gathers findings and insights presented at the fourth Smart Services Summit, held in Zurich, Switzerland, in October 2021, which primarily focused on how smart services have enabled companies to adapt during and to the COVID-19 pandemic.

👉 https://link.springer.com/book/10.1007/978-3-030-97042-0

Thanks: Paul Ammann – for collaboration and support, Shaun West & Jürg Meierhofer – for editing the book & the organization of the event, the participants – for questions & discussion

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Things I Show

@Smart Services Summit 2021, Zurich – Presentation

Finally… Happy 😊 to present you the 🎞️ video of the presentation.

Presentation of the research paper 📝 Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?📝 (a collaboration with Paul Ammann, Berner Fachhochschule BFH)

Thanks: Paul Ammann – for collaboration and support, Shaun West & Jürg Meierhofer – for the organization of the event, the participants – for questions & discussion

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Things I Do

@Pro-Ve 20201 – Research paper 📝 “Value Co-creation in the Context of Digitally-Enabled Product-Service Systems” 📝

Thanks: 👩‍🎓👨‍🎓 Co-authors Oliver Stoll, Wenting Zou, Shaun West – for collaboration, 👨‍🏫 Shaun West – for the nice presentation

Presentation https://www.linkedin.com/feed/update/urn:li:activity:6868465328179974144/

Chapter https://link.springer.com/chapter/10.1007/978-3-030-85969-5_30

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Buch – Marktsegmentierung für Industriegütermärkte

Dr. Paul Ammann vom Institute for Data Applications and Security IDAS der Berner Fachhochschule BFH stellt in seiner neuen Publikation «Marktsegmentierung für Industriegütermärkte» einen pragmatischen Marktsegmentierungsansatz vor.

Das Buch behandelt eine der zentralen Fragen jeder Marktstrategie: Wer ist der Kunde/die Kundin? Im B2B Geschäft sind in den Kundenunternehmen meist mehrere Personen an einem Kaufentscheid beteiligt. Dies führt zu spezifischen Anforderungen an die Marktsegmentierung, die im Buch vorgestellt werden.


Hier die Website zum Buch: https://link.springer.com/book/10.1007/978-3-658-35633-0

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@ 🌍 World Usability Day 2021 Switzerland – 🧒🏻👧🏻 WUD4Kids & 🤖 Künstliche Intelligenz für Kids #ki4kids

👨‍🏫 Wo begegne ich KI im Alltag? Wie funktioniert KI? Wie kann ich selbst eine KI trainieren & testen? Blick in die Zukunft: Ich entwerfe mein eigenes “KI-Ding”.

Ein grosses Merci an: die Kids – für das Mitmachen & -denken, World Usability Day 2021 Switzerland & Alwin Seiverth – für die Organisation, Eva Braunecker – für den Support während des Workshops, & the rest of the WUD4-Kids-Gang für die tolle Stimmung.

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@Smart Services Summit 2021, Zurich

Presentation of the research paper 📝 Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?📝 (a collaboration with Paul Ammann, Berner Fachhochschule BFH)

Thanks: Paul Ammann – for collaboration and support, Shaun West & Jürg Meierhofer – for the organization of the event, the participants – for questions & discussion

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Things I Show

🌍 World Usability Day 2020 – 🧒🏻 WUD-4-Kids – 🤖 Künstliche Intelligenz für Kids

👨‍🏫 Künstliche Intelligenz für Kids diesmal online am World Usability Day.

In gut 1.5 Stunden lernten die Kids, wo sie KI im Alltag begegnen und wie eine KI funktioniert. Mit der Teachable Machine konnten sie selbst eine KI trainieren. Am Schluss schauten sie in die Zukunft und entwarfen ihr eigenes “KI-Ding”.

Die Zeit verging im Fluge – mir hat es Spass gemacht. Ein grosses Merci an die Kids für ihre aktive Teilnahme und die interessanten Fragen. Ebenfalls ein Merci an die Organisatoren von UX Schweiz.

👉…

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Thementage 2020 – Wie funktioniert “Künstliche Intelligenz”?

👨‍🏫 Vier Tage zum Thema “Künstliche Intelligenz” (ki4kids) im Riedmatt an der Sek eins Höfe. Diesmal haben die Schüler an eigenen Projekten gearbeitet. Die Schüler hatten viel Spass am Thema und waren top motiviert!

👉… https://thingminds.ch/de/kikids/

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Things To Know

You’re Going Digital – Now What?

In Short

📝 You’re Going Digital — Now What? 🧒🏻 Paul Leonardi 📕 MIT Sloan Management Review, Winter 2020

💻 +business management °article @MIT SMR ^You’re Going Digital — Now What? #digitalization #strategy

💡 What: Success of digital transformations depends less on top-down strategizing than on the way people on the front lines implement new digital tools.

✔️ Why: Leaders can strategize in reverse: They have to understand how digital tools come to be used widely and effectively, in order to create an environment that provides optimal conditions.

Things to Remember

  • It is necessary to know how digital transformation tends to be experienced and processed by the company’s employees. When digital tools do not get used, the way they are supposed to be, the anticipated gains fail to materialize: Digital transformations become digital flops.
  • ⚙️ The “Work Digitization Process”, consists of a set of six interlinked phases, that are part of the “Causal Chain of Events” and the “Planning Process”. The process is to be mapped out with the similar rigor as activities such as financing the transformation, reorganizing the company, developing data-driven insights and reducing time to market.
  • ⚙️ The causal chain of events describes how change develops internally during a digital transformation. The six phases are the following: (1) leaders sell the digital transformation (buy-in on goals); (2) employees decide whether to use the new technology; (3) employees decide how they will use the new technology; (4) new kinds of data change the way employees behave; (5) performance improves locally; (6) local performance aligns with company goals.
  • Explaining the benefits of digital change to the workforce creates frames of reference that people use to understand the technology they are being asked to implement.
  • Employees consider whether the technology enables them, as individuals, to carry out the goals announced by the company’s leaders.
  • A digital transformation gets traction when it meets key corporate goals by employing technologies that improve local processes and results.

Implementing digital technologies to create meaningful change is hard work. To make a digital transformation take off, business leaders have to first understand the internal chain of events that is set off by the introduction of new technologies.”

  • ⚙️ The planning process starts at the point where the causal chain of events ends up (planning in reverse). The first phase includes the identification of the gains in performance that are achieved locally with new digital tools. Building and working back from there, company’s goal are set.
  • 🛠️ Three questions to kick-start the planning process:
    • (1) “Which local activities have the most potential to transform the company?” → The identification of local activities will affect the choice of the digital tools to bring in, inform how to lay the groundwork for implementation, and support the efforts to rally the company behind the transformation.
    • (2) “How can you foster information flow and behavioral change in your organization?”
      → Changed roles and relationships are byproducts of a digital transformation. Employees need to be able to change tasks, roles, and social networks fluidly.
    • (3) “Who are your key influencers, and how can they help your culture become digitally ready?” → The identified influencers can be enlisted to broadcast the promise of the coming digital change. They are central players in the informal advice-seeking networks of the company.
  • 🛠️ Two simple questions that help to identify company’s key influencers: “Whom do you go to for advice about technical issues?” and “Whom do you go to for advice about strategic issues?”
  • Three myths about digital change: (1) New technologies have immediate and direct effects on performance; (2) Implementing new technologies is the IT department’s job; (3) Most digital transformation efforts fail because the technology did not work.