Service & Digital Orientation – Strategy

References

Furr, N., & Shipilov, A. (2019). Digital doesn’t have to be disruptive. Harvard Business Review, 97(4), 94-103.

Govindarajan, V., & Immelt, J. R. (2019). The Only Way Manufacturers Can Survive. MIT Sloan Management Review, 60(3), 24-33.