References
Ross, J. W., Beath, C. M., & Mocker, M. (2019). Creating digital offerings customers will buy. MIT Sloan Management Review, 61(1), 64-69.
thingmindsthingmindsRoss, J. W., Beath, C. M., & Mocker, M. (2019). Creating digital offerings customers will buy. MIT Sloan Management Review, 61(1), 64-69.