Readings – 18/04

#Better Brainstorming @HBR (Hal Gregersen, March–April 2018 Issue) /.creativity .process

How to focus on questions, not answers for breakthrough insights, as the key to unlocking a better answer is to ask a better question.

What process should be followed?
1. Set the stage 2. Brainstorm the questions 3. Identify a quest and commit to it.

>>  4-24 Project

#The B2B Elements Of Value @HBR (Eric Almquist, Jamie Cleghorn & Lori Sherer, March–April 2018 Issue) /.customers