Our research paper 📝 Can Market Segmentation Support the Creation of Digitally-Enabled Product-Service Systems?📝 (a collaboration with Paul Ammann, Berner Fachhochschule BFH) is out now!
👉 https://link.springer.com/chapter/10.1007/978-3-030-97042-0_12
The book “Smart Services Summit – Smart Services Supporting the New Normal” provides state-of-the-art descriptions of smart service innovations in the industry, supported by novel scientific approaches. It gathers findings and insights presented at the fourth Smart Services Summit, held in Zurich, Switzerland, in October 2021, which primarily focused on how smart services have enabled companies to adapt during and to the COVID-19 pandemic.
👉 https://link.springer.com/book/10.1007/978-3-030-97042-0
Thanks: Paul Ammann – for collaboration and support, Shaun West & Jürg Meierhofer – for editing the book & the organization of the event, the participants – for questions & discussion